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Cristel Antonia Russell

Cristel Antonia Russell

Professor of Marketing, American University Kogod School of Business
Professor Russell is a leading researcher at the intersection of entertainment and marketing. She is keenly interested in how people consume stories: narrative processing (including biometric studies to assess cognitive processing), narrative persuasion (the ability of stories, and messages therein, to persuade), the experience of narratives (how and why people enjoy reading and re-reading stories; or what happens when a narrative ends), and the use of narratives methodologically to understand lived experiences and identify processes such as resilience or addiction.

She has published over 60 academic articles in business journals such as the Journal of Consumer Research or the Journal of Advertising as well as health and prevention-focused journals such as the Journal of Studies on Alcohol and Drugs, Addiction and Psychological Services. She has received funding for her research on the nature and impact on youth of substance messages in entertainment through grants from the United States’ National Institutes of Health and France’s Institut National du Cancer. She speaks at public policy, health and prevention research conferences as well as at advertising and entertainment academic conferences internationally. In 2018, she was awarded a Marie Curie fellowship from the European Union for a project on media literacy for at-risk youth.

From speed viewing to watching the end first: how streaming has changed the way we consume TV

Jan 07, 2022 06:03 am UTC| Technology

In 2010, there were around 200 television programs in the United States and only 4% of them aired on streaming networks such as Netflix. By 2020, this number had more than doubled. Thanks to streaming platforms such as...

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Economy

Why China’s economy has hit a wall

Chinas annual parliamentary meetings in Beijing came to a close on March 11. They were conducted under great pressure: a weak economy and high expectations from both the domestic public and international observers as to...

Vladimir Putin’s gold strategy explains why sanctions against Russia have failed

There are more than 16,000 sanctions imposed against Russia. Yet the Russian economy and war machine grew by 3.6 per cent in 2023 and is projected to grow another 2.6 in 2024. Nearly six per cent of Russias gross...

Mentorship is key to improving social and economic outcomes for Black youth

Black youth in Canada experience poorer educational achievement than other children and youth, which leads to subsequent poor economic outcomes. A series of problems and barriers contribute to poor educational outcomes....

There’s an extra $1 billion on the table for NT schools. This could change lives if spent well

The federal and Northern Territory governments have just made a historic funding announcement of about A$1 billion for schools in the territory. This includes an extra $737.7 million from the federal government and an...

Undersea cables for Africa’s internet retrace history and leave digital gaps as they connect continents

Large parts of west and central Africa, as well as some countries in the south of the continent, were left without internet services on 14 March because of failures on four of the fibre optic cables that run below the...

Politics

China's Commerce Minister to Advocate EV Sector in Europe Amid Subsidy, Tariff Probe

Chinas Commerce Minister Wang Wentao is set to visit Europe in April to address concerns and advocate for the Chinese electric vehicle (EV) industry amid a European Commission investigation into alleged unfair...

Chinese Hackers Target US Officials and Dissidents in Cyber Espionage Scheme

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SpaceX Builds Spy Satellites for US; Russia Warns of Military Response

Russia has issued a stark warning to the United States, stating that the use of SpaceXs satellites for espionage could render them targets for military action. This follows revelations that SpaceX is constructing a spy...

Deepfakes are still new, but 2024 could be the year they have an impact on elections

Disinformation caught many people off guard during the 2016 Brexit referendum and US presidential election. Since then, a mini-industry has developed to analyse and counter it. Yet despite that, we have entered 2024 a...

Science

How do airplanes fly? An aerospace engineer explains the physics of flight

Airplane flight is one of the most significant technological achievements of the 20th century. The invention of the airplane allows people to travel from one side of the planet to the other in less than a day, compared...

The mystery of consciousness shows there may be a limit to what science alone can achieve

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What is minoxidil, the anti-balding hair growth treatment? Here’s what the science says

Hair loss (also known as alopecia) often affects the scalp but can occur anywhere on the body. Its very common and usually nothing to worry about; about half of Australian men show signs of visible baldness at age 50 and...

Our survey of the sky is uncovering the secrets of how planets are born

When we look out to the stars, it is typically not a yearning for the distant depths of outer space that drives us. When we are looking out there, we are truly looking back at ourselves. We try to understand our place in...

Archeoastronomy uses the rare times and places of previous total solar eclipses to help us measure history

Total solar eclipses have fascinated and terrified people for centuries. Today, we know that total solar eclipses like the upcoming eclipse on April 8 are caused by a cosmic coincidence when the moon comes between the...

Technology

Shiba Inu Community, Binance Stir Crypto World; Token Burns Fuel Market Surge

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Amazon One App Launches Palm-Scanning Sign Up; Palm Pay Available at Whole Foods, Panera

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Crypto ATM Installations Set to Skyrocket, Driven by Bitcoin FOMO, CEO Predicts

As the crypto industry anticipates a surge in Bitcoin interest post-halving, Bitcoin Depot CEO Brandon Mintz predicts a significant resurgence in crypto ATM installations worldwide. This optimism follows a decline in 2023...

Ford Motor Slashes F-150 Lightning Workers as EV Sales Slow

Ford Motor Company is trimming down its workforce at its Michigan production plant for F-150 Lightning pick-up trucks. The automaker cited slow EV sales as the reason for the move. Ford Motor will slash two-thirds or...
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