Associate Professor of Marketing, Montpellier Business School – UGEI
Stéphanie Feiereisen est Associate Professor of Marketing à Montpellier Business School. Elle a obtenu un PhD d'Aston Business School (Angleterre). Ses recherches portent sur la consommation des séries télévisées, le « storytelling », ainsi que les produits et services innovants.
From speed viewing to watching the end first: how streaming has changed the way we consume TV
Jan 07, 2022 06:03 am UTC| Technology
In 2010, there were around 200 television programs in the United States and only 4% of them aired on streaming networks such as Netflix. By 2020, this number had more than doubled. Thanks to streaming platforms such as...
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