5 Reasons to Include Music in Your Social Media Marketing

Each year, digital space gets more and more competitive for marketers. You must be on the constant lookout for new ideas on how to grow your audience and engage them so that they come back to your business in the future.

Music is a more powerful marketing tool than you might think. You can instantly boost your social media content if you use the right music. It helps you influence your clients on the emotional level and build strong associations.

To find music, audio effects, and sounds that match your brand values and image, opt for contemporary stock websites which provide audio files. That way, you will have tons of audio to choose from and won’t have to worry about copyright issues with the royalty-free license.

1. Make yourself memorable

You probably have your favourite video ads. For instance, many people love the old Coca-Cola’s Christmas ad with trucks covered in holiday lights. It has strong associations with Christmas holidays and instantly cheers a viewer up. Apart from the video, what comes to your mind when you think about this ad is music.

Music helps you make your brand memorable. There is a really small chance that you have never had a catchy jingle from an ad stuck in your mind for half a day. Make sure your choice of music is fun and enjoyable, not annoying, to build specific associations with your company and invest into long-term recognition of your brand.

2. Stand out from the crowd

There are so many ads, posts, and information flow on each and every social media platform these days that people don’t really pay attention to something generic and boring. With the shortest user’s attention span ever, you have to really try to make users notice your promoted posts on their feeds. Music is of great help in this issue.

Your current followers are different people with varying interests, even if it’s the same target audience. While some prefer text format, more and more social media users watch videos with their sound on every day. You can capitalize on that with catchy music and audio you use in your videos.

3. Boost your stories

Ephemeral content is everywhere these days. Instagram and Facebook dominate it, but Twitter has recently introduced a new feature similar to Stories - ‘Fleets’. While ephemeral content has been a social media marketing trend for quite some time, now is the time to make them more interesting and engaging. You can instantly improve the quality of your stories on Instagram with the use of audio and sound effects instead of background noises that happen as you record a short video.

4. Make your product videos more appealing

In general, social media users appreciate the effort and notice when a brand offers them something more in their content marketing, which can be music. Today, it might seem strange and even slightly repulsive if you post a video on your feed with no sound at all. You wouldn’t do this with your YouTube account, right? Same goes for other social media platforms.

Whether you create stop-motion videos to promote your products or hire models and shoot videos, music can help you appeal to your viewers and translate a certain emotion. In addition, it simply makes your videos more pleasant to watch.

5. Grow your audience with new, trendy content types

Want to create a podcast with expert guests or your own pro employees? You will need melodies and sound effects, just like with good old radio. If you want to start a YouTube channel with useful and insightful videos for your audience, you will also need to use audio. Even creating unique commercial content on new social media platforms such as TikTok can use royalty-free music. With the help of audio, you will be able to explore new types of content for your brand and find more clients throughout different platforms.

The final thought

With the rapid changes in technologies and devices several times per year, behaviour of social media users also change. The demand for new content types and engaging social media publications means that it’s your aim as a company to update your approach to social media marketing from time to time. Music is just one of the things you can and should explore to improve your SMM strategy.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes