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With the race for messenger superiority heating up, “Microsoft” wasted no time acquiring a chat resource of its own in the form of “Wand Lab.” This was after spending over $26 billion for the professional social media network, “LinkedIn.” It’s safe to say that the software giant has no intention to be left behind in what is fast becoming the future of communication.
It seems “Microsoft” has been lagging in some of the most significant technological and social developments of late. Whether it’s in the dismal performance of their search engine “Bing” or the fiasco of an acquisition when they purchased “Nokia,” the “Windows” giant has been several steps behind.
With “Wand Labs,” perhaps “Microsoft” will finally outdo all of its competition in what appears to be the next most contested industry; messenger integration.
According to Fast Company, “Wand Labs” is a startup based in Silicon Valley that intends to integrate every single app in existence with chats. Basically, if users wanted to watch something, share something, or refer something that has to do with the internet in any way while chatting, “Wand” wants to enable them to do so hassle-free.
“Wand” was supposed previously associated with “iOS,” but wasn’t exactly what could be called a household name. Very few people knew what they were doing and even fewer cared. When it was acquired by “Microsoft,” it seems like everything they were working on got put on hold too.
As PC World explains, the “Wand” team will be joining the group responsible for the company’s search engine platform, “Bing.” Suffice it to say this one of areas where “Microsoft” desperately needs some new blood to light a fire under the floundering asset, and the people at “Wand” might just do the job.
The overall goal for the integration was to create a future wherein chat bots can talk to humans in order to fulfill business transactions such as booking flights, reserving tables at restaurants or even to shop online. With this being the case, “Wand” might just be the golden goose that “Microsoft” sorely needs.
