Football is arguably more than a sport for a long, long time. Since the times Barcelona and Real Madrid fought for Di Stefano, to the absolutely ridiculous values allegedly involved in the transfer of Haaland, football has shown that there is a lot of money to be made out of the favorite sport of the whole world.
Clubs understood that success goes hand in hand with profit, and it was not long until they made the, one should say needed, movement towards the stock market, in order to profit, get better players, the biggest sponsor deals, alas, to make the most of their brand. Online sportsbooks understood it as well, quite obviously, and they too permit the speculation around a club brand’s worth in order to further their business.
The stocks can be look recklessly, by evaluating their value through their absolute value. But that’s, well, reckless. A stock is worth a whole lot more by the potential of incremental value: an exercise that would explain it is comparing a 3,00$ worth stock that has a potential increase of 0,5%, to one that is worth 0,5$, but is expected to rise 50%. The example is an exercise of absurdity and fairly hypothetical, but nonetheless a good way to understand the list that will be presented below.
With the spirit of a businessman, let’s address the list of the top 5 best stocks to invest:
Manchester United
Manchester United should not the number one, at least in respect to its latest results. The thing is: the brand is pretty much indestructible after the legendary accolades of Fergie and all his pupils. Also, the fact the club has so much money and the potential to eventually rise again to the top of the Premier League makes its stocks quite appetizing, since they will rise enormously in value if they can eventually find a way to salvage the name and history of their brand on the field and, specially, on the Museum.
Juventus
Juventus has made a lot of wise decisions in the last 6/7 years. From a club that was relegated to winning 10 titles, in a row, they also played the financial game well by finding the ideal sponsors, buying relevant players, sometimes incisively: know a fellow named Ronaldo? Making the Champions League final, buying one of the two best players in the world – and profiting wildly with sponsor deals and shirts- Juventus seem to be a club that has its affairs in order. And, to the daring, they are in a low run, which could present the best opportunity to buy stocks until they eventually rise again.
Borussia Dortmund
Borussia’s stocks are deemed on of the best on the german market, the biggest on Europe. The reason is as much regarding football as it is regarding the brand. A club with a giant international reach, known to be the over-achieving underdog that constantly, and masterfully, relies on young talents to compete with the giant Bayern Munich, Borussia is not only a joy to watch, but also a treat to invest in.
AS Roma
Roma is currently going through a make-over: new ownership, new coach (José Mourinho), new football director (Tiago Pinto), and a three-year project to make Totti proud. For now, somewhat short on results, it seems the board is keen on being patient and wait to see results from the tag-team Mourinho and Pinto. There’s always trust involved in such a bet as to buy Roma’s stocks, but it seems the owners, who betted far much more money, are pretty confident. And they would know better.
Lazio
Lazio is, in a way, the corollary to the last paragraph before the list: the brand is not nearly as valuable as the rest of clubs that made the list, but the potential for growth seems, at least to the market, to be enormous. They will obviously need to Sarri to find the way to create a winning team, but assuming that both Roma’s teams are trying to recreate themselves, with big money involved, it may be quite the good bet to take on Lazio’s stocks, and hold them until they make it big: which can be any day now. If the Italian League can teach us something, is that any team can rise above and overperform at any given time.
This article does not necessarily reflect the opinions of the editors or management of EconoTimes


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