Korea Zinc to Build $7.4 Billion Critical Minerals Refinery in Tennessee With U.S. Government Backing 
Biren Technology Targets Hong Kong IPO to Raise $300 Million Amid China’s AI Chip Push 
Australian Consumer Sentiment Slumps in Early December as Inflation Fears Resurface 
Ireland Limits Planned Trade Ban on Israeli Settlements to Goods Only 
Gold Prices Slip Slightly in Asia as Silver Nears Record Highs on Dovish Fed Outlook 
U.S. Dollar Slips Near Two-Month Low as Markets Await Key Jobs Data and Central Bank Decisions 
Azul Airlines Wins Court Approval for $2 Billion Debt Restructuring and New Capital Raise 
Nvidia Weighs Expanding H200 AI Chip Production as China Demand Surges 
Bank of Korea Downplays Liquidity’s Role in Weak Won and Housing Price Surge 
Strategy Retains Nasdaq 100 Spot Amid Growing Scrutiny of Bitcoin Treasury Model 
China’s November Economic Data Signals Slowing Industrial Output and Weak Consumer Demand 
Fed Rate Cut Signals Balance Between Inflation and Jobs, Says Mary Daly 
Asian Stocks Slide as Central Bank Decisions and Key Data Keep Investors Cautious 
United Airlines Flight to Tokyo Returns to Dulles After Engine Failure During Takeoff 
Russia Stocks End Flat as Energy and Retail Shares Show Mixed Performance 
Oil Prices Rebound as U.S.-Venezuela Tensions Offset Oversupply Concerns 
Korea Zinc Plans $6.78 Billion U.S. Smelter Investment With Government Partnership 
Amorepacific, one of the leading cosmetics companies in South Korea, has been expanding overseas for quite some time now. It has entered some foreign markets, such as the United States and Japan, where it is rapidly expanding.
With the good results, Amorepacific is now planning to further advance its presence in both the U.S. and Japan. As per Pulse News, the company will dive deeper into the Japanese and American cosmetic markets through its Laneige flagship brand.
The goal of the expansion in the said countries is to replicate the same level of success it was able to achieve in Southeast Asia and China in the early 2000s. Amorepacific is using Laneige because it is not just the company’s flagship brand, but it has also brought in the highest revenue from the North American market, which fueled a 47.6% increase in profits from 2019 to 2021.
Now, this revenue is expected to balloon to more than double this year. The expectation was also based on the brand’s performance during the latest Amazon Prime Day, which is considered a major annual event of the e-commerce giant.
It was held for two days in July, and it was noted that Amorepacific’s Laneige brand topped the sales in the Beauty & Personal care category. The brand became one of Amazon’s best-selling names as a result.
In any case, in Japan, Amorepacific is banking on the growing global popularity of Laneige when it launched the brand on the country’s Cosme online stores, Japan’s largest cosmetics and beauty platform. This also marks Laneige’s and the company’s first official venture into the Japanese market.
“Laneige’s success during Amazon Prime Day was made possible by North American customers recognizing the high quality and the creativeness of our products,” Laneige’s GTM division head, Noh Eun Suk, said in a statement. “The company also plans to launch more of its products in Japan as many distributors have contacted the company to meet the high demand among Japanese consumers.”
Meanwhile, Amorepacific also recently partnered with India’s Boddess beauty retailer to host an exclusive customer engagement session at the country’s Ambience Mall, Gurugram that was held earlier this month. APN News reported that the South Korean cosmetic firm had one clear mission when it staged the event, and it was to present its unique perception of beauty - the ‘Asian Beauty’ – to the world.
