SpaceX IPO Set for Explosive Debut as Valuation Tops $2.2 Trillion 
Exxon Mobil Set to Appoint Alex Volkov as Global Trading Chief 
EngineAI Files for Hong Kong IPO Amid Rising Demand for AI and Robotics Stocks 
SK Hynix Stock Rebounds as AI Memory Chip Demand Fuels Expansion Plans 
Roku Explores Sale Options as Interest Grows in Streaming and Ad Business 
Adobe Beats Q2 2026 Estimates, Raises Full-Year Outlook as AI Revenue Surges Despite Stock Drop 
Meta Partners With Reliance to Launch First AI-Powered Data Center in India 
Coupang Hit With Record $409 Million Fine Over Data Breach Affecting 33 Million Users 
Qualcomm Stock Gains After Jensen Huang Endorsement 
Trump Administration Defends Anthropic AI Restrictions in Ongoing Federal Lawsuit 
CrowdStrike Beats Q1 FY2027 Expectations, Raises Outlook Despite After-Hours Stock Decline 
Astera Labs and Rocket Lab Surge After Nasdaq-100 Inclusion Announcement 
Alibaba Offers $1.5 Billion to Acquire Grocery Delivery Platform Pupu 
Asics Considers Onitsuka Tiger Spinoff as Luxury Sneaker Brand Expands Globally 
OpenAI Eyes Massive 10GW Ohio Data Center Campus in Potential $500 Billion AI Infrastructure Deal 
OpenAI May Slash AI Service Prices Amid Growing Rivalry With Anthropic 
BHP Port Hedland Workers Back Strike Action Amid Pay Dispute 
Apple already displays advertisements in some of its apps like News and Stocks, but a new report suggests iPhone users might find ads in more first-party apps. This change could be implemented in the near future as the tech giant reportedly aims to double its ad revenue.
Bloomberg’s Mark Gurman recently reported in the Power On newsletter that Apple has had some organizational changes involving Todd Teresi, Apple VP for advertising platforms. Gurman said Teresi is now once again reporting directly to Apple senior VP of Services Eddy Cue, suggesting a significant change since the iAd network’s shutdown in 2016.
The same report noted that Teresi has internally discussed plans about “significantly” expanding Apple’s ad business. Specifically, Teresi reportedly aims to double the tech giant’s annual $4 billion revenue from ads. And one way the company could achieve this is by increasing the visibility of ads on its first-party app.
iPhone and iPad users searching for software to download on the App Store will find ads in search results. Advertisements are also visible in different segments of Apple’s News and Stocks apps. Gurman noted that Apple has also recently brought advertisements even in the paid service Apple TV+ via the Friday Night Baseball with MLB.
The journalist suggests these advertisement methods could be expanded to other first-party apps. The search result ads, for example, could fit in Apple’s Maps app. Gurman said the tech giant could allow establishments to purchase ad placements so when a user searches with a keyword relevant to their business, their location would appear at the top of the search results.
The possibility of seeing more ads in various Apple services, even the existing ad activities on Apple apps, might seem ironic to some users. The iPhone maker has been pushing for privacy-focused policies on iOS highlighted by the release of App Tracking Transparency (ATT) last year on iOS 15.
But the newsletter also suggests that Apple’s immediate plans to expand its ad business would likely involve first-party apps only. Apple defines ATT as a feature that “allows you to choose whether an app can track your activity across other companies’ apps and websites for the purposes of advertising or sharing with data brokers.” Going by this definition, the company could argue that its advertising practices across different first-party apps do not go against the purpose of ATT.
Photo by Lucas Hoang on Unsplash
