Ariana Grande sues Forever 21; Singer alleged the fashion brand used her look-alike model to create a misleading campaign

Ariana Grande lodged a complaint against Forever 21 and she claimed that the company employed a model that looks like her. She said the label is trying to mislead people into believing that she is endorsing the clothing line thus she is suing for $10 million.

Grande filed the lawsuit last week at the Los Angeles federal court. Her lawyer, Daniel Petrocelli, explained that his client is complaining about Forever 21’s posts on social media and its own website, where her name, likeness and music were allegedly used without her consent.

The case filed by the pop singer

Ariana Grande’s lawyer said that they found at least 30 unauthorized videos and images that seem to suggest that the singer is working for Forever 21. It was added that the “Bang Bang” singer previously declined an offer to endorse the brand and then this happened.

According to The Guardian, she filed the $10 million lawsuit for the damages on using her likeness in a campaign strategically designed to suggest to the public that she is affiliated with Forever 21 when she is not. "Rather than pay for that right as the law requires, defendants simply stole it," she said in the complaint.

Forever 21’s response to the Grande’s lawsuit

In the intellectual property case filed by Ariana Grande, lawyers are convinced that she has a strong case against the retail company. The reported "misleading campaign" happened in January and February of this year and this was the time before she launched her “Thank U, Next” album.

"While we dispute the allegations, we are huge supporters of Ariana Grande and have worked with her licensing company over the past two years," BBC News quoted Forever 21 as saying in a statement. "We are hopeful that we will find a mutually agreeable resolution and can continue to work together in the future."

Then again, it was learned that the fashion brand has not answered Ariana Grande’s lawsuit in court yet. The public opinion is that a form of settlement will be reached without further court litigations due to the statement released by the company.