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Bud Light is a well-known beer brand and one of the best-selling in the United States. Now it has expanded its profile to include hard seltzer products.
The seltzer business is booming and Bud Light is grabbing the opportunity to take its slice from this market and today, it is releasing its newest Bud Light Seltzer lineup. The brand just launched its Fall Flannel 12-pack and it will be available nationwide starting this month.
As posted by Food & Wine, Bud Light announced its mixed “Fall in a Can” pack of 12 flavorful hard seltzers. The box offers four new flavors for the autumn theme and they are Toasted Marshmallow, Pumpkin Spice, Apple Crisp, and Maple Pear. Obviously, the pack will contain three of each flavor for the consumers to enjoy.
The Pumpkin Spice is the star since many are clamoring for this kind of taste. In fact, even Starbucks recently announced the return of its pumpkin spice latte as well which is one of the coffee house’s most popular seasonal drinks.
"Since launching Bud Light Seltzer, we have continued to disrupt the seltzer category by expanding our portfolio with unexpected and delicious flavors," Bud Light’s vice president of marketing, Andy Goeler, said in a statement. "We're excited to bring our limited-edition Fall Flannel variety pack to the market, giving consumers a new innovation that is inspired by the season and perfect for all autumn occasions."
People reported that Bud Light's fall flannel seltzers have familiar flavors and described the pumpkin spice seltzer as having the combination of pumpkin, cinnamon, nutmeg, and vanilla flavors while the apple crisp tastes “just like how grandmas make them.”
The Bud Light Maple Pear hard seltzer has maple syrup and pear flavors and is bubbly. Lastly, the toasted marshmallow offers the taste of sweet marshmallow with a dash of chocolatey flavor.
In any case, the Bud Light hard seltzer Fall Flannel 12-pack will be available across the U.S. starting Sept. 6 and it will be in the market until the end of October. Customers can purchase them in the usual 12-ounce slim cans.
