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Coca-Cola announced it has added a new flavor to its permanent soda drink lineup. The American beverage manufacturing giant said Coca-Cola Spiced will no longer be a seasonal product but will be available to customers all year round.
As per People, the new Coca-Cola Spiced in Original and Zero Sugar versions - with hints of raspberry flavor- will be the brand's first permanent drink in the last three years. This new drink is set to hit the store shelves across the United States on Feb. 19.
Amplifying Coca-Cola's Portfolio
Coca-Cola has been releasing unique experimental flavors for a limited time in the past few years. Hence, this is the first time the brand has expanded its drinks portfolio to include a new permanent item. Some observers opined that this may be a strategy to cater to consumers' changing tastes.
It was noted that Coke does not add new permanent flavors often, but the brand may feel certain that this one will become one of the favorites. CNN Business reported that Coke's vice president of marketing for North America, Sue Lynne Cha, said that the Spiced range was selected because it is "all about being on category trend and responsive to our consumer preferences who are craving bolder and punchier flavors."
Upcoming Coke Flavor Co-Created by Humans and AI
The new Coke Spiced will be sold in both can and bottle options. Customers may get them in packs of ten mini cans, twelve 12-ounce bottles, a 2-liter bottle, or other sizes. The Spiced Zero Sugar will also be available in 20-ounce bottles.
Aside from this new permanent addition, Coca-Cola said it will launch the Coca‑Cola Y3000 Zero Sugar in the fall. Humans and artificial intelligence (AI) co-created this new flavor innovation. It will be sold in the U.S., Europe, Canada, China, and Africa for a limited time.
"We hope that Coca‑Cola will still be as relevant and refreshing in the year 3000 as it is today," said the Coca‑Cola Company's senior director of global strategy, Oana Vlad.
Photo by: James Yarema/Unsplash
