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Tesla has reintroduced a discount on new car purchases for consumers who make an early Cybertruck reservation, paying $1,000 off the purchase or lease price of select models.
Tesla Provides $1,000 Discount To Buyers With Cybertruck Reservations
After offering the deal as a special end-of-year promotion for Cybertruck reservation holders last year, Tesla has officially reintroduced the benefit, as seen by notifications to some customers. Early Cybertruck reservation holders who take delivery of a new Model S, X, or Y will receive $1,000 off their purchase or lease price, as long as they do so before March 31, as per Sawyer Merritt.
“Tesla: You loved it, so we brought it back,” wrote the automaker in text messages to those awaiting a Cybertruck order. “As an early Cybertruck reservation holder, you can receive $1,000 off a new Model Y, Model S or Model X when you order and take delivery by 3/31. Schedule your demo drive to get started.”
Tesla frequently runs limited-time discounts for its vehicles to help promote sales, as the company did this week when it reintroduced the ability to transfer the free lifetime Supercharging perk to new vehicles for customers who take delivery before the end of March.
Tesla's Gradual Delivery and Production Ramp-Up Forecast
Initial Cybertruck deliveries have been slow to come since Tesla conducted a delivery event for the truck on November 30 at its Gigafactory in Texas, as per Teslarati. The manufacturer only distributed about a dozen of the trucks at the occasion, but it has gradually been delivering its launch edition "Foundation Series" Cybertruck units to staff, celebrities, and some normal customers over the last few weeks.
Cybertruck production has already begun at Giga Texas, and Tesla expects to reach volume production within 12 to 18 months. During Tesla's recent 2023 earnings call, executive Karn Budhiraj stated that if current reservation-to-order conversion rates continue, Cybertruck's 2024 production models will quickly sell out.
Photo: Manny Becerra/Unsplash
