DECENT, a decentralized content distribution platform, kicked off its Initial Coin Offering (ICO) on 11 September and has raised more than 4000 BTC (approximately $2.4M at the current rate) within the first day of the ICO going live.

“DECENT ICO … is a one-time opportunity to become a basic element of Blockchain driven decentralized future of media and support the development of DECENT Network”, the official announcement reads. “More than 1100 BTC were received during the very first hour of DECENT ICO, while the overall amount of 3743 BTC came during the first 10 hours when the 50% bonus was still valid.”

The aim of DECENT ICO is to ensure wide distribution of DECENT Token (DCT), a crypto-fuel that makes DECENT work. DCT is used for publishing and buying process on DECENT Platform, allows individuals or organizations to buy, sell and share genuine digital content without any third party influence or restrictions. It also serves as an anti-spam protection and reward for seeders/miners (or publishers in DECENT terminology).

Commenting on the amount raised so far, DECENT founder Matej Boda said:

“Thanks to our entire community we have made a huge step towards achieving our goal to revolutionize digital content distribution processes worldwide. During the first day of DECENT ICO we raised an incredible amount of more than 4000 BTC. We want to say “thank you” to every single one of our supporters. Your trust is what keeps pushing us forward in following and accomplishing DECENT Network milestones.”

The ICO, however, encountered some initial glitches with users faces registration problems and issues with two-factor authentication, as the verification code was not distributed to participants’ emails. These issues were solved in less than an hour.

Those interested still have a chance to participate and get a 10% bonus during the first week of DECENT ICO. After the launch of the final release of DECENT Network, tokens will be issued according to the ICO results. DCT distributed in the September ICO will be 70% of the total DCT distributed, while the remaining 30% will be dedicated to mining rewards.