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Walmart has sold its Moosejaw brand, an online and brick-and-mortar retailer specializing in outdoor recreation apparel and gear for snowboarding, rock climbing, and hiking, to Dick’s Sporting Goods retail company.
While the amount involved in the acquisition deal was not disclosed, Moosejaw was said to have been last sold to Walmart for $51 million in 2017. Dick’s Sporting Goods revealed on Wednesday this week that it agreed to buy the outfitter retail chain from Walmart.
As per Fox Business, the addition of a new brand in Dick’s Sporting Goods’ portfolio will effectively expand its outdoor retail business which is currently being led by its Public Lands brand. Todd Spaletto, the specialty retailer’s president and also serving as the vice president at Dick’s, said he could see big potential in growing Moosejaw’s business. It will also allow them to widen their product offerings to loyal customers.
The acquisition deal is expected to be completed next month with no specific date given. Moosejaw was first established in 1992, and its brick-and-mortar stores are located in various states such as Michigan, Illinois, Colorado, Kansas, Arkansas, and Missouri. When it was purchased by Walmart six years ago, it only had 10 stores but housed more than 400 brands, such as The North Face, Patagonia, and Marmot.
"We admire what Moosejaw has accomplished over the past 30 years as leaders in the outdoor industry and look forward to the opportunity to share insights and learn from one another," Public Lands and Dick’s Sporting Goods president Todd Spaletto said in a press release. "We believe there's potential to grow the Moosejaw business and provide compelling experiences and an expanded product assortment to its millions of loyal customers."
Finally, the acquisition is said to be a rare move for Dick’s Sporting Goods, but this will help it expand its presence in the outdoor gear and apparel market. Moosejaw will also help it develop its e-commerce footprint.
