Ferrari, Qualcomm announce strategic partnership for technology collaboration

\Ferrari N.V. and Qualcomm Technologies revealed on Tuesday, Feb. 8, that they have entered into a partnership deal for future tech projects related to road and racing cars. The companies will be collaborating on the digital transformation of Ferrari vehicles.

Qualcomm, the San Diego, California, headquartered semiconductor company, is expected to help Ferrari, an Italian luxury sports car manufacturer based in Maranello, Italy, in accelerating the transformation of its cars to become digitally equipped units.

Based on its agreement with Ferrari, the chipmaker will be serving as its vehicles' systems solutions provider for the new road cars that will be unveiled in the future. It was added that Qualcomm would also be the Ferrari eSports team and Scuderia Ferrari Formula 1 team's Premium Partner.

For their collaborative tech projects, Ferrari shared that it will be using the chip company's premium products such as its Snapdragon chipsets which will be vital for stepping up the digital transformation of the sports cars. As per Reuters, the deal covers both Ferrari's Formula One racing team and its traditional road cars.

The carmaker's move to team up with Qualcomm is related to its plan to go ahead with transitioning and leading its product lines toward cleaner mobility. This was also done to improve technologies that need high investments.

It was explained that Ferrari will now be working with Qualcomm and making use of the Snapdragon Digital Chassis to apply the newest automotive technology advancements to all of the Ferrari cars.

As posted on the semiconductor company's website, its digital chasses is a comprehensive set of cloud-connected automotive platforms for telematics and connectivity, computing, driver assistance, and autonomy. This will allow car companies to deliver connected and intelligent experiences that are also customizable, safe, and feature the latest technology.

"We believe innovation requires market leaders working together. Thanks to this agreement with Qualcomm Technologies, we expand our knowledge in digital technologies and web 3.0, areas with great potential for automotive and motorsport," Ferrari's chief executive officer, Benedetto Vigna, said in a press release. "We believe valuable partnerships, and a distinctive Ferrari interpretation ultimately enhances product excellence."