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FIFA inked a multi-year deal with Upland ahead of the World Cup in Qatar later this month to give football fans a chance to collect NFTs of the games’ highlights.
in addition to the opportunity to own NFTs, football fans can virtually support their favorite national team from any part of the world with FIFA's integration with Upland.
FIFA also detailed a series of new Web 3.0 games and applications to deepen relationships with digitally native supporters..
The world governing body of soccer hopes to educate other demographics about the benefits of Web 3.0 innovations.
Upland plans to introduce a replica of Lusail Stadium and other FIFA-branded apparel while also establishing a reward system for fans.
