Freedom Finance and Binance Join Forces in Digital Assets

Brokerage Reloaded: Crypto Edition

Freedom Finance Global PLC, the brokerage arm of Freedom Holding’s fintech ecosystem, has signed a Memorandum of Understanding (MoU) with Binance Kazakhstan, the local branch of one of the world’s largest cryptocurrency exchanges. The agreement may lead to the future offering of innovative digital asset brokerage services for clients via the Freedom Finance platform as well as developing the market as a whole.

The MoU, signed at the end of last year, creates a framework to leverage Binance’s extensive cryptocurrency infrastructure and Freedom Finance’s regulated brokerage capabilities. Even though specific products and services are yet to be finalized, both parties plan to explore collaboration under a crypto-as-a-service model.

Crypto: Simplified

Crypto-as-a-Service is a model in which financial institutions offer crypto products without building their own exchanges or infrastructure. Instead, they rely on a licensed partner that provides trading, liquidity, and custody. For the end user, crypto access is embedded into an existing financial app or platform, while the underlying crypto operations are handled by the service provider. This approach has become increasingly common in mainstream finance. Traditional banks, brokers, and financial platforms are working with crypto infrastructure providers rather than building everything themselves.

In the case of Freedom Finance and Binance, this partnership could provide Freedom Finance’s clients with seamless access to digital assets alongside traditional investments within a single Freedom trading and investing platform. Timur Turlov, CEO and Founder of Freedom Holding, has previously pointed out the importance of making digital assets as accessible to clients as other traditional securities. “These assets must find their way. We must deliver this in the right way to make them easy to use and safe for clients,” he said. “This alliance will create new opportunities for our clients and contribute to the growth of the cryptocurrency market in the country,” added Sergey Lukyanov, Chairman of the Board of Directors of Freedom Finance Global.

Regulated Crypto Growth

The agreement follows Kazakhstan’s approach to regulating digital assets through the Astana International Financial Centre (AIFC), where cryptocurrency trading is permitted only on licensed platforms. Financial institutions may offer crypto-related services by partnering with approved providers. Binance Kazakhstan holds an AIFC license, authorizing it to operate a regulated digital asset trading and custody platform, enabling such cooperation within the current regulatory regime.

The partnership allows both companies to evaluate the operational and regulatory aspects of offering digital assets in a structured, compliant way. This move signals the growing recognition of digital assets as a component of the mainstream financial market. More broadly, it reflects how crypto services are increasingly integrated into traditional financial platforms through regulated partnerships rather than developed as standalone products.

Win-Win Mode

This partnership is mutually beneficial. For Freedom Finance, engaging with Binance Kazakhstan provides an opportunity to assess how crypto offerings may complement traditional securities and investment services. For Binance, the collaboration allows it to extend its technological capabilities to regulated partner platforms, supporting the adoption of digital assets in regulated environments. “Amid growing global interest in crypto assets, we see significant potential in partnering with Freedom Broker to offer digital assets to clients at scale and unlock new growth opportunities,” noted Catherine Chen, Head of VIP & Institutional at Binance.

The market as a whole will also benefit. The MoU lays the groundwork for linking traditional and digital finance by promoting fair practices in this segment, supporting innovation in investment services, and advancing digital asset adoption. In January–September 2025, trading volumes on platforms licensed by the AIFC reached $6.8 billion.