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Sales by fried chicken franchises increased by as much as 200 percent on the day of South Korea’s first football match at the 2022 Qatar World Cup.
The BHC Group reported a 200-percent sales jump from the previous month, or 130 percent from the week before. Compared to last year, sales have gone up by 140 percent.
Genesis BBQ also reported a 170-percent sales spike from the previous month.
Meanwhile, Kyochon F&B enjoyed a 110-percent sales increase at all of its stores compared to the previous week.
A massive influx of orders ahead of the football match resulted in accessibility issues for a number of food delivery apps.
Several customers experienced lagging payment processing. Some were even unable to place an order.
