Google Reportedly Collects Even More Data Than Facebook Even With Incognito Mode

Although Facebook is currently facing the brunt of the wrath of the public with regards to data collection and the consequences thereof, it’s not the only company that’s doing this. In fact, a new report indicates that Google is a much bigger culprit in terms of the sheer amount of data collected. Apparently, in just two weeks, the search engine company mines enough information to stand eight feet high when printed and stacked.

This report comes via the British publication, The Daily Mail, which claims that Google has been collecting massive amounts of data via its numerous properties including Mail, Maps, and YouTube. What a lot of people might find most staggering is the fact that this data collection even extends to when users activate the Incognito mode.

Depending on just how technologically involved the user was, Google can apparently track everything from a user’s daily commute, what transport they were using, which restaurant they went to, and how often they go out. In terms of sheer sinister violation of privacy, Google’s practices are even more pervasive and potentially more damaging than anything Facebook has done.

The biggest difference between the two company is simply how careful the search engine has been in actually using the data that it has collected. So far, no reports about Google handing the data over to a Bond villain type of an organization such as Cambridge Analytica. However, it does use the data it collects to build an ad profile for each user to better customize the kinds of advertising that they are shown.

As The Sun notes, even tech-savvy users are shocked at how much data Google has managed to collect on them. There are even instances wherein the company has kept data that was supposed to have been deleted from its Cloud service, which is simply too much power for any one entity to have.