How This New Sales Tool Will Accelerate Your Company's Revenue

Every salesperson understands the critical nature of the deal closing moment. This single instance can make or break your win rates. Consequently, salespeople are most contemplative when they approach this verdict-setting moment.

Before the internet age, the art of the deal was a face-to-face affair. Consumers would, for instance, apply for a new credit card while sitting before an agent or salesperson. Then, the sales agent would help them fill out their applications and guide them further through any frustration or confusion.

A prospect’s behavioral cues would provide all the insight you need to address their pain points. As a result, you could quickly offer a dissatisfied customer a helping hand and pitch the engaged buyer an additional product.

On top of that, you could alleviate risks by noting red flags such as fidgety or nervous customers and further qualify them to avoid releasing risky products. But, the digital transformation has altered the lay of the land, and now most salespeople fly blind to the deal closing moment.

You can longer read your digital customer’s signs of frustration or confusion. Neither can you easily gauge how motivated, engaged or nervous they are. Albert Mehrabian's 7-38-55 theory states that people communicate 55% of meaning through their body language.

The Professor Emeritus of Psychology at the University of California also says that people communicate 38% of their meaning via their tone of voice. On the other hand, your customers' emails and chats only convey 7% of their intention.

Consequently, the digital world positions a brick wall between you and your prospect, depriving you of crucial behavioral cues and hurting your win rates.

The Substrata solution

Substrata is a leading behavioral intelligence platform that can neutralize that brick wall digital communication channels place between you and your potential customers. For example, its tools can generate a digital body language that will help you react to your mailing list's body language and other crucial behavioral cues.

Substrata’s behavioral analytics features mine large amounts of data, analyzing how your prospects react to your communication. Its data will offer long-reaching benefits, open doors to new opportunities, and enhance your risk reduction strategy.

As an illustration, its AI-powered social signal processing feature is a deal-making and closing tool that will accelerate your company's revenue. In addition, it can lower wasteful untimely follow-ups and increase your win rates by 24.8%.

You will identify all dead ends faster and channel your agent's resources to profitable leads. Moreso, Substrata's AI-powered tools will pick up any hesitance or frustration early in the game and address them to reassure your customer and generate sales.

Substrata's Social Signal Processing (SSP) AI tools make sense of your prospect’s nonverbal communication patterns by blending behavioral psychology and social and computer science models. In addition, its technology includes a dedicated context engine that pools and processes public interaction data between you and your prospects.

On the other hand, its Innovative Textless NLP framework can mine voice-based hints in raw audio, shortening your sales cycle time by 30.2%. AI-based behavioral intelligence platforms like Substrata can help you understand your prospects' mindsets and accelerate your sales revenue.

Use it to enhance your sales team's interactions with your clients and watch your targets and bottom-line shoot to new heights.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes