South Korea’s Fair Trade Commission (FTC) will investigate e-commerce giant Coupang Inc. for suspicion of forcing employees to post false reviews on private brand (PB) products to attract customers, industry.
Civic groups had filed reports with the antitrust regulator about the suspected act by Coupang and its subsidiary CPLB.
While cases reported to the FTC are usually dealt with by regional offices, Coupang’s case will be handled by its headquarters due to the potential social impact.
Civic groups claimed in a press conference that Coupang mobilized employees without any proper compensation to write false reviews since last July.
Coupang supposedly wanted to bring more exposure to its private brand products.
The FTC is also investigating Coupang for manipulating algorithms to prioritize Coupang’s PB products on the top of its rankings since June.


Norway Opens Corruption Probe Into Former PM and Nobel Committee Chair Thorbjoern Jagland Over Epstein Links
Gold Prices Slide Below $5,000 as Strong Dollar and Central Bank Outlook Weigh on Metals
South Korea’s Weak Won Struggles as Retail Investors Pour Money Into U.S. Stocks
Tencent Shares Slide After WeChat Restricts YuanBao AI Promotional Links
Vietnam’s Trade Surplus With US Jumps as Exports Surge and China Imports Hit Record
Once Upon a Farm Raises Nearly $198 Million in IPO, Valued at Over $724 Million
South Korea Assures U.S. on Trade Deal Commitments Amid Tariff Concerns
Australian Scandium Project Backed by Richard Friedland Poised to Support U.S. Critical Minerals Stockpile
CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences
U.S. Lawmakers to Review Unredacted Jeffrey Epstein DOJ Files Starting Monday
Trump Lifts 25% Tariff on Indian Goods in Strategic U.S.–India Trade and Energy Deal
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering
Nvidia, ByteDance, and the U.S.-China AI Chip Standoff Over H200 Exports
Fed Governor Lisa Cook Warns Inflation Risks Remain as Rates Stay Steady
Federal Judge Signals Possible Dismissal of xAI Lawsuit Against OpenAI
Nintendo Shares Slide After Earnings Miss Raises Switch 2 Margin Concerns
Google Halts UK YouTube TV Measurement Service After Legal Action 



