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Krispy Kreme is helping in its own way to help tackle the blood shortage across the nation. The donut company announced on Monday, Jan. 24, that it will be giving away free dozen donuts to people who will donate blood to the American Red Cross.
Krispy Kreme stated that it would provide free dozen original glazed donuts to everyone who will make blood donations. The company launched the promo after the Red Cross said it is facing the worst blood shortage in more than 10 years.
The organization revealed that it is experiencing a 10% decrease in blood donations since the COVID-19 pandemic started in March 2020. As reported on CNN Business, blood donors can receive their free dozen of glazed donuts by personally visiting any of the Krispy Kreme outlets and present their donation sticker to the staff.
If the sticker is not available, people can simply show proof or confirmation that they have donated through the Red Cross blood donor app. Customers who will donate somewhere else besides the Red Cross are also qualified to claim their free treat from Krispy Kreme.
The American Red Cross had called on the citizens to donate blood as it is dealing with the first-ever blood crisis nationwide. January is the National Blood Donor Month in the U.S. and the organization issued its call for donations in time for this event. As proof of the crisis, the Red Cross has started to limit the distribution of blood to hospitals.
“We are grateful for all that the American Red Cross does for our country and we want to help them. Hopefully, a free Original Glazed dozen will increase awareness and even mobilize those who can give blood,” Krispy Kreme chief marketing officer, Dave Skena, said in a press release.
“We want them to enjoy the doughnuts with our thanks but also share the doughnuts while encouraging others to roll up their sleeves. We’re also encouraging all of our employees who can donate to do so.”
Meanwhile, all types of blood are welcome to be donated as they are all needed especially the O positive and O negative types. The Red Cross also needs platelet donations and donors can simply make an appointment with the organization or use the Red Cross Blood Donor App if they are ready to donate.
