Lamborghini is shifting to electric motors, and every model will have this by 2024

Lamborghini supercars will never be the same by the end of 2024 as the carmaker said that by that time, all of its vehicle models would have been fitted with electric motors. The Italian brand and manufacturer of luxury sports cars may not be fully electric yet in three years but this is the first step.

The plug-in hybrid Lamborghinis

Lamborghini’s chief executive officer, Stephan Winkelmann, announced this week their plans for its range of car models to be a plug-in hybrid. This model features a combination of electric motors and batteries but will still have common internal combustion engines.

CNN Business reported that the luxury automaker’s target customers for its upcoming plug-in hybrid sports cars are individuals who spend hundreds of thousands of dollars for their cars to go fast, sound fast and look good at the same time.

The Lamborghini chief said that this type of car owners would definitely go for and accept this kind of hybrid technology. Winkelmann added that their plug-in hybrids will still offer the usual feel and sound of an internal combustion engine while also allowing the vehicle to run under pure electric power.

It was mentioned that Ferrari, Lamborghini's rival in the luxury sports car business, is already offering similar plug-in hybrid units and Britain's McLaren is also said to be introducing its own version and it will be around soon too.

The investment for the shift to electric motors

In any case, Lamborghini will be investing $1.83 billion or €1.5 billion for this plug-in hybrid project, as per CNBC. With this investment that will be allocated in the next four years, the company is hoping to help reduce carbon emissions in its cars by as much as 50% by 2025.

“Lamborghini’s electrification plan is a newly-plotted course, necessary in the context of a radically changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects,” Winkelmann said in a statement. “In 2023 Lamborghini will launch its first hybrid series production car, and by the end of 2024 the entire range will be electrified.”