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Louis Vuitton is reportedly planning to offer various work options for Korean women who are on a career break or new workers. It was noted that this is a rare move for a luxury label that is operating in a fast-growing luxury market.
As per The Korea Economic Daily, Louis Vuitton drew around 100 women in South Korea who are looking for jobs. They flocked to the company’s recent “LV 2023 Women-Up Career Concert” that took place on May 22 at the Seoul City Hall.
The luxury fashion house launched the program not long after reporting an almost 40% surge in operating profit in the country last year. This is equivalent to about KRW418 billion or a $320 million increase compared to the previous year. Louis Vuitton’s sales have gone up by 15.3% on year to a stunning KRW1.7 trillion.
Now, the company decided to make job offers in Korea which is currently the seventh-largest luxury market in the world. With its above-average profit growth in the region, it wants to open jobs to some of the women participants in the job fair.
The company will also allow them to choose if they would like to work full-time or part-time. Successful job recruits may also become regular staff members of Louis Vuitton.
The job fair underscored the company’s efforts to further improve its image since it is in the midst of expanding its business in the country. LV recognizes the fact that the Gen Zs and millennials here are its newest crowd of shoppers as the luxury fever continues to spread among them.
In any case, to attract more applicants for its job opening, the label introduced an employee to the participants and allowed her to share about her life as a working mom. In her talk, she highlighted the work and life balance by revealing she is a part-time worker who secured a job after her maternity leave.
Meanwhile, as part of its expansion push in Korea, Louis Vuitton staged its first major show in April. It was held at the Jamsugyo Bridge in Seoul, and it was a successful event for the company.
Photo by: Clarisse Croset/Unsplash
