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Manchester City has recently announced an exciting new multi-year partnership with Kellogg's. The agreement establishes Kellogg's as the Official Breakfast Cereals partner for both the men's and women's first teams at Manchester City Football Club.
Bringing Together Two Iconic Brands
The collaboration between Manchester City and Kellogg's brings together two brands deeply rooted in the historical and cultural fabric of the City of Manchester. This partnership aims to foster positive change within local communities and beyond.
Through this partnership, Manchester City and Kellogg's will join hands to encourage initiatives that positively impact their shared communities. According to a press release by Manchester City, the organizations will work together to support local area developments and community-driven projects.
Kellogg's Brand Visibility
Sport Business noted that as one of the most popular cereal brands in the UK, Kellogg's would be a presence on breakfast tables across the country and at the Etihad Stadium and Joie Stadium. Matchday activations and in-stadium advertising will promote Kellogg's brand to Cityzens, the devoted Manchester City fans.
Kaitlyn Beale, VP of City Football Group Global Partnership Sales, expressed excitement about the collaboration. She stated that partnering with an esteemed brand like Kellogg's is a significant achievement for Manchester City. Both organizations share a strong connection to Manchester's culture and history and are committed to driving positive change in their communities.
Chris Silcock, Managing Director of Kellanova UK, the parent company of Kellogg's, described it as a great privilege for Kellogg's to be part of Manchester life for over 85 years. In partnering with Manchester City Football Club, they are furthering their commitment to their Better Days initiative, which seeks to support communities in the city where Kellogg's cereals have been produced for decades.
A Fruitful Collaboration
The new partnership between Manchester City and Kellogg's holds great promise for both organizations. The collaboration will strengthen their respective brand images and facilitate a positive impact on the local area and beyond.
Bringing together the rich heritage of Manchester City Football Club and Kellogg's is a natural fit. Both have deep ties to the city and are dedicated to making a difference in the lives of the people they serve.
Photo: Manchester City Website
