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Mars has collaborated with Second Nature Brands-owned sweet snacking brand, Sheila G’s Brownie Brittle, to create three Brittle x M&M products.
The trio of new items includes extra-chocolatey Brownie Brittle M&M’S Minis, which contain 120 calories per 1oz serving; Brownie Brittle Blondie M&M’S, a brown sugar; and Brownie Brittle M&M’S Minis Gluten Free, which is vanilla-based and contains 130 calories per 1oz serving.
The inclusion of classic M&M’S Minis candies certainly elevated Sheila G’s crunchy brownie crisp offerings.
According to Ashley Dawkins, VP of marketing at Sheila G’s Brownie Brittle, the partnership allowed them to ensure there was an option for everyone to enjoy their sweet crave-able snack.
The Brownie Brittle M&M’s snacks are available in major US retailers for $3.99 per 4 oz bag.
