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McDonald’s Indonesia launched a new menu dubbed 'Taste of the World,' featuring burgers from around the globe for those still unable to travel post-pandemic.
The fast-food giant used a witty campaign film titled ‘An Ode to Missed Travels’ that shows those unable to travel because of work, injuries, or weather.
However, they get to taste new burgers from around the world courtesy of McDonald’s.
The campaign was created by Leo Burnett Indonesia and directed by Kiran Koshy of Directors Think Tank in Malaysia.
According to Michael Hartono, McDonald’s Indonesia's director of marcomms, CBI, and digital, they observed how, after two years, everyone wants to experience the flavors of the world by traveling.
He added that for those stuck at home, McDonald’s is offering the delicious menu to be enjoyed from the comfort of home.
