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McDonald’s unveiled its plans for massive expansion by opening more than 9,000 new restaurants by 2027. The fast-food chain giant also said it aims to increase its loyalty program members by adding 100 million new sign-ups.
This will be a record expansion for McDonald’s, and it is all part of its continuing commitment to its “Accelerating the Arches” growth strategy and boosting its already extensive footprint in the restaurant sector.
“As I have said before, there has never been a better time to be part of Brand McDonald’s. The McDonald’s System has demonstrated exceptional execution of our Accelerating the Arches strategy and is delivering tremendous results across our key growth pillars,” Chris Kempczinski, president and chief executive officer of McDonald’s, said in a press release. “We have a clear trajectory for future growth as we continue to build on the brand strength, global footprint, and digital ecosystem that have resulted in unparalleled competitive advantages and cemented McDonald’s as one of the world’s leading consumer-facing brands.”
Higher Capital Expenditures
According to CNBC, McDonald’s development plans are so huge that they require higher capital spending. Starting in 2024, the restaurant expects capital expenditures to reach $2.5 billion, more than its 2023 expectation of just $2.2 billion to $2.4 billion.
And every year, from 2025 until 2027, the company expects the numbers to increase by $300 million up to $500 million. McDonald’s announced its expansion and development objectives ahead of its investor day this week.
Goals for Bigger Global Footprint in the Future
The home Big Macs shared that its major plan is to raise its global footprint and have about 50,000 stores by 2027. It was noted that as of Sept. 30, the company has 41,198 locations worldwide. McDonald’s will open most new restaurants in the United States, Canada, France, Australia, and other leading international markets.
Photo by: Declan Sun/Unsplash
