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The chief of Molson Coors revealed that the company is now moving beyond producing beers and other spirits. He said a major shakeup for its beverage line is taking place for the first time in the company.
Molson Coors just announced it will expand its production to include non-alcoholic drinks. The firm is mostly known for its beer line, and soon, it will add new beverage brands with no alcohol content.
Exploration into Non-Alcoholics
The Sun US reported that Molson Coor’s CEO personally shared the plan for the mentioned change. Gavin Hattersley said the firm’s executives are devising plans to move beyond alcohol to offer a wider range of products for all types of customers. He said they could also be manufacturing energy drinks soon.
In any case, it was reported that Molson Coors started to look into the non-alcoholic market after company leaders expressed their ambitions to increase growth even more.
Molson Coors Existing Brands and Plans
The company said it will now make beverages based on its focus on health and well-being. It also shared that it aims to sell its upcoming non-alcoholic products to the young generations in their 20s. At any rate, the brewing firm is currently producing and marketing Miller Lite, Coors Lite, Topo Chico Hard Seltzer, Blue Moon, Arizona, Borsodi, and more.
It is set to debut the non-alcoholic version of its Blue Moon beer soon. The company’s target for the launch is in time for the annual Dry January campaign, which promotes abstinence from alcohol.
“Getting to growth was the focus of our 2019 Revitalization Plan, and as a result of three plus years of work we are on track to deliver our second straight year of top and bottom-line growth,” Molson Coor’s president and CEO, Gavin Hattersley, said in a press release. “Over the past few years, long before controversy upended the U.S. beer industry, we changed how we invest, market, and operate, and we changed our future.”
He added, “Today we believe we are built for growth, we expect growth, and we are delivering growth. We turned around Molson Coors over the past few years, and our focus now is on accelerating the growth we created in the years ahead.”
Photo by: Jeff Vanderspank/Unsplash
