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The U.S. National Highway Traffic Safety Administration (NHTSA) has launched an investigation into 129,222 Ford Motor (NYSE:F) vehicles equipped with the BlueCruise hands-free driving system. This probe follows reports of two fatal collisions involving Ford Mustang Mach-E vehicles utilizing the technology.
BlueCruise, Ford’s advanced driver-assistance system, uses a camera-based driver monitoring feature to assess attentiveness. It operates on 97% of highways in the U.S. and Canada without intersections or traffic signals. While designed to enhance safety and convenience, the technology’s involvement in recent accidents has raised concerns about its reliability and potential risks.
Ford joins other automakers in integrating autonomous driving features like lane-keep assist and adaptive cruise control, aiming to improve road safety and reduce driver fatigue. However, the investigation highlights the challenges automakers face in ensuring these systems function effectively under all conditions.
The NHTSA’s probe could result in heightened scrutiny for the broader industry as regulators balance innovation with safety. Ford’s stock (NYSE:F) could also be affected, given the potential implications for its reputation and future sales.
As automakers advance self-driving technologies, ensuring public trust and regulatory compliance remains critical.
