New Online Casinos are Winning in Japan

Over the last 20 years, the online gambling industry has slowly but surely conquered the world. Even in countries that aren’t known for having a gambling culture, online casinos have made their mark. One such country is Japan. Until very recently, land-based casino gambling was illegal in Japan, and residents were only officially allowed to bet on horse racing. However, thanks to a legal loophole, Japanese players have been able to access international online casinos, and they have been doing so in droves. New online casinos, in particular, attract a large Japanese audience, and sites like these are more than happy to cater to their Japanese clientele.

New vs Old

Japanese players tend to be drawn towards new sites rather than the older, more established sites because new sites use all the very latest technology and design trends. New sites are also more likely to offer bigger bonuses, a wider variety of payment methods, and the option to use virtual currency. New sites also tend to utilize gamification in a bid to encourage players to get involved with loyalty programs. And their loyalty programs are usually bubbling over with lucrative bonuses and excellent prizes – making gameplay even more worthwhile.

A good new online casino is one that feels fresh and modern, but that also exudes confidence and experience. When done correctly, it’s a combination that’s hard to beat. So much so, in fact, that older casino brands are having to scramble to modernize their sites in a bid to keep up with the new crowd. Players benefit hugely from the fact that competition between old and new sites is fierce, because it tends to result in better service, better games, better bonuses, and an all-round better gaming experience.

Try Before You Buy

It’s worth noting, however, that not all new sites are as great as they claim to be. Some sites try to take advantage of a Japanese player’s love for all things shiny and new by luring them in with false promises. A site may look super flashy from the outside but could easily turn out to be a dud. If you’re planning to try out a new site, it is important to know how to tell the difference between a legitimate gaming site and a not-so legitimate site.

The trick is to try before you buy, so to speak. The most important thing you need to do is find out whether or not the site is licensed. Players should only ever play at fully licensed and regulated online casinos. Once you’ve established that the site is legit, make sure to have a really good look around the casino site before you sign up for an account. If you’re presented with a welcome bonus offer that knocks your socks off, take a minute to read through all the terms and conditions carefully in order to verify that the bonus is as good as it claims to be. Have a good look through the game library – look out for your favorite games, and also take note of the software providers behind the games. Ask the customer service department a few random questions to gage their level of support. Check for reputable payment providers.

The Future Looks Bright

These days, it is easy to find an excellent new online casino, and the duds are few and far between. Players in Japan and throughout the world are spoilt for choice when it comes to gaming platforms. Every day we see new sites hit the market that offer everything a player could want from their gaming site. With each new site, we see improved design elements, better technology, and fast-paced, exciting games that actually pay out winnings. It’s not hard to see why new sites are winning the hearts of Japanese players. What will be interesting to see, however, is if online sites will lose their shine when all the new land-based casinos open their doors for the first time in the very near future.

This article does not necessarily reflect the opinions of the editors or the management of EconoTimes