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Nike, a footwear manufacturing giant, announced the suspension of its deal with Brookly Net’s Kyrie Irving due to hate speech. The company is putting off its $17 million deal with the NBA star following his anti-Semitic post on social media.
Nike confirmed it had shelved its relationship with Irving, and it is effective immediately. The decision came after the basketball player shared a link to an anti-Semitic documentary on his Twitter account.
His own team was the first to slap Irving with a suspension on Thursday last week, not long after he shared the content with his Twitter followers. The Nets prohibited him from playing for a minimum of five games without pay.
According to Fox Sports, Irving refused to apologize for his post at first, but hours after The Nets announced his suspension, he released an apology via his Instagram account. He said he is taking full accountability and responsibility for his action.
However, despite his apology, the backlash has already spread, and even the NBA community condemned what he did. One of his biggest partners, Nike, was the latest to take action against Irving. The sneaker and sports apparel manufacturer is discontinuing its deal with the 30-year-old NBA player for now.
With Nike’s decision, the scheduled launch of Irving’s new shoe under the brand has been canceled as well. It was supposed to be released on Nov. 11, but with the relationship turning sour over the anti-Semitism, it is unknown if the company will still sell it later or if it is completely scrapping the latest Irving shoe.
“At Nike, we believe there is no place for hate speech and we condemn any form of antisemitism,” Nike said in a statement. “To that end, we have made the decision to suspend our relationship with Kyrie Irving effective immediately and will no longer launch the Kyrie 8.”
Nike further said they are deeply saddened and disappointed by the situation and its effect on everyone. It canceled its relationship with The Nets player just a day after the team suspended Kyrie Irving.
