Nintendo Scraps NES Classic Edition, Brilliant Strategy To Stir The Masses

Nintendo announced today that it was not going to be producing any more NES Classic Edition consoles. As expected, it caused an uproar among fans who were looking forward to being able to get their hands on the coveted product just as soon as it becomes available again. The company didn’t provide concrete answers as to why it is doing this either. Though, some are speculating that this may be part of a brilliant strategy.

One of the biggest problems that fans have with the Nintendo mini console’s cancellation is the fact that many are going to miss out on what appears to be an emerging craze. As IGN reports, the upcoming shipment of NES Classic Edition boxes will be the last. Considering that it’s expected to be sold out the moment it hits the shelves, there will be a lot of disappointed people.

“Throughout April, NOA territories will receive the last shipments of Nintendo Entertainment System: NES Classic Edition systems for this year,” Nintendo’s statement to IGN reads. “We encourage anyone interested in obtaining this system to check with retail outlets regarding availability. We understand that it has been difficult for many consumers to find a system, and for that we apologize. We have paid close attention to consumer feedback, and we greatly appreciate the incredible level of consumer interest and support for this product.”

As anyone with a discernable eye might notice, there is no reason explaining the cancellation anywhere in that statement. So to fill in the blanks, The Verge offers speculation that Nintendo might not be interested in profit as much as it wants the hearts and souls of its consumers.

The publication proposes that the Japanese company wants to stay in the minds of gamers, lingering longer than its competitors. It wants buyers to want its products with a passion, stirring customers into a frenzy of desire. All in an effort to sell future products to a base ravenous with a hunger for the next big thing from Nintendo.