Peloton, Amazon signed a partnership deal to sell fitness equipment and apparel

Peloton Interactive Inc. and Amazon Inc. have struck a deal to sell fitness equipment, accessories, and sports apparel together. The companies announced this week that customers can now buy Peloton Bike and other select items in Amazon stores in the United States.

They will also offer delivery services to most parts of the U.S. for orders of Peloton items in Amazon outlets. According to CNBC, the treadmill and exercise equipment manufacturer has joined forces with the Seattle, Washington headquartered tech and e-commerce firm in a bid to widen its customer base.

Peloton is also hoping this move will also help the company with winning back the investors’ confidence that has waned due to the slowdown in revenue growth. The company blamed the COVID-19 pandemic and its stock price slumps for the investors’ reaction.

The firm said that starting Wednesday, Aug. 24, some of its products will be up on Amazon’s website as well. However, this will only be for buyers in the U.S. It was noted that the availability of its items on another website would mark Peloton’s first selling venture outside of its direct-to-consumer business scheme.

Initially, customers will find Peloton’s original Bike on Amazon, which will be sold for $1,445. Its Peloton Guide, which costs $295, will also be available. The brand’s Tread treadmill machines and more expensive models of Bike+ will not be sold here.

"Expanding our distribution channels through Amazon is a natural extension of our business and an organic way to increase access to our brand," Kevin Cornils, Peloton’s chief commercial officer, said in a press release.

He went on to say, "We want to meet consumers where they are, and they are shopping on Amazon. Providing additional opportunities to expose people to Peloton is a clear next step, as we continue to generate excitement for our unparalleled connected fitness experience."

Meanwhile, Amazon's vice president of recreational and vocational categories, Jim Adkins, commented that they are thrilled to have Peloton’s items in their stores. “With Amazon's convenient shopping experience, we hope to further that mission by providing customers with high quality, innovative products to take their health and fitness to the next level," he added.