Nvidia Weighs Expanding H200 AI Chip Production as China Demand Surges 
CMOC to Acquire Equinox Gold’s Brazilian Mines in $1 Billion Deal to Expand Precious Metals Portfolio 
SoftBank Eyes Switch Inc as It Pushes Deeper Into AI Data Center Expansion 
SpaceX Insider Share Sale Values Company Near $800 Billion Amid IPO Speculation 
HSBC’s $13.6 Billion Take-Private Offer for Hang Seng Bank Gains Board Backing 
SoftBank Shares Slide as Oracle’s AI Spending Plans Fuel Market Jitters 
Nomura Expands Alternative Assets Strategy With Focus on Private Debt Acquisitions 
ANZ Faces Legal Battle as Former CEO Shayne Elliott Sues Over A$13.5 Million Bonus Dispute 
Air Force One Delivery Delayed to 2028 as Boeing Faces Rising Costs 
United Airlines Tokyo-Bound Flight Returns to Dulles After Engine Failure 
SpaceX Begins IPO Preparations as Wall Street Banks Line Up for Advisory Roles 
Strategy Retains Nasdaq 100 Spot Amid Growing Scrutiny of Bitcoin Treasury Model 
Evercore Reaffirms Alphabet’s Search Dominance as AI Competition Intensifies 
Moore Threads Stock Slides After Risk Warning Despite 600% Surge Since IPO 
Fortescue Expands Copper Portfolio With Full Takeover of Alta Copper 
California Jury Awards $40 Million in Johnson & Johnson Talc Cancer Lawsuit 
Rio Tinto Signs Interim Agreement With Yinhawangka Aboriginal Group Over Pilbara Mining Operations 
LIV Golf, a professional men's golf tour, has recruited a former PepsiCo chief marketing officer as its new CMO. This was surprising news in the sports industry because the newly appointed Adam Harter did not come from sports but from the snack and beverage sector—from PepsiCo.
According to The Wall Street Journal, LIV Golf's recruitment of the long-time Pepsi marketing executive is part of its plan for the future. Harter has been tasked to turn the 54-hole golf circuit from a controversial brand into a household name. The company believes in his capacity since he has also experienced leading the Pepsi Super Bowl Halftime Show.
First CMO Appointment in Over a Year
On Monday, May 6, LIV Golf confirmed that PepsiCo veteran Adam Harter had joined the company to lead its marketing unit. He was selected for the role because LIV Golf is looking to align the value of its brand and sponsorships with its famous players.
The company appointed Harter as the new CMO almost 18 months after Kerry Taylor vacated the position. At that time, she left amid the rush of executive changes. She was a former executive vice president of Viacom CBS' entertainment brands and only managed to stay at LIV Golf for less than a year.
Harter at the Helm: His Tasks at LIV Golf
The new marketing chief will spearhead all of LIV Golf's marketing activities to increase the company's reach, global engagement, and size. He is also expected to develop the league's partnerships and brands.
His tasks include defending the LIV Golf brand, which has received criticism from fans, sports executives, and golfers. The former PepsiCo executive must also work on building interest in the league's team-based golf style.
"Adam brings a unique, world-class set of skills and experience that will bolster LIV Golf's ongoing work and create incredible new opportunities to develop our league and team brands," Greg Norman, LIV Golf commissioner and CEO, said in a press release. "The addition of executives like Adam will help expand and deliver on the league's long-term goals as we continue to reach fans across the world in new and exciting ways."
The CEO added, "We are building a strong foundation of leading professionals dedicated to growing our league. We are proud of our many accomplishments thus far, but the best is yet to come."
Photo by: LIV Golf Press Release
