PepsiCo has replaced Sierra Mist with the new lemon-lime flavored Starry, which it described as a "crisp, clear, refreshing" new caffeine-free soda made "for a generation of irreverent optimists."
According to Greg Lyons, chief marketing officer at PepsiCo Beverages North America, they are hoping to hook consumers with a beverage that is "rooted in culture and fun,".
Starry is now available in Regular and Zero Sugar versions across US retailers and food service outlets.
PepsiCo said that with the lemon-lime soda category "accelerating since 2019" they now have a significant opportunity to give people a choice in an area dominated by one brand for years, referring to Coca-Cola’s Sprite.
Danielle Barbaro, VP of research and development at PepsiCo, claimed that Starry has "a game-changing recipe with the perfect balance of lemon-lime flavor and sweetness compared to the competition.
Pepsico has also hinted a month before Super Bowl LVII that consumers can expect to see "a national TV commercial" with "360 digital and social content and large-scale sports, culture, and entertainment partnerships."


The pandemic is still disrupting young people’s careers
Global Markets Slide as AI, Crypto, and Precious Metals Face Heightened Volatility
Russian Stocks End Mixed as MOEX Index Closes Flat Amid Commodity Strength
Trump’s Inflation Claims Clash With Voters’ Cost-of-Living Reality
Missouri Judge Dismisses Lawsuit Challenging Starbucks’ Diversity and Inclusion Policies
Hims & Hers Halts Compounded Semaglutide Pill After FDA Warning
Weight-Loss Drug Ads Take Over the Super Bowl as Pharma Embraces Direct-to-Consumer Marketing
Toyota’s Surprise CEO Change Signals Strategic Shift Amid Global Auto Turmoil
Prudential Financial Reports Higher Q4 Profit on Strong Underwriting and Investment Gains
Thailand Inflation Remains Negative for 10th Straight Month in January
Japanese Pharmaceutical Stocks Slide as TrumpRx.gov Launch Sparks Market Concerns
South Africa Eyes ECB Repo Lines as Inflation Eases and Rate Cuts Loom
Gold and Silver Prices Slide as Dollar Strength and Easing Tensions Weigh on Metals
China Extends Gold Buying Streak as Reserves Surge Despite Volatile Prices
The American mass exodus to Canada amid Trump 2.0 has yet to materialize
Vietnam’s Trade Surplus With US Jumps as Exports Surge and China Imports Hit Record 



