‘Pokémon GO’ Success Raises Nintendo Share Price By 25%, Mobile Potential High

“Pokémon GO” has been such a huge success for Nintendo that its share prices soared by a staggering 25 percent, closing at $199.70 per share with the latest session. According to CNBC, the rally was due to the app’s overwhelming success with users in the U.S. where it is currently number one on app stores, beating the likes of Facebook and Instagram. Investors are also anticipating massive interest in Japan once the app becomes available in Nintendo’s home turf.

As Yahoo Finance put it, “Pokémon GO” could mean a new dawn for the video game maker that introduced the likes of “Super Mario” and “Legend of Zelda’s” silent protagonist “Link” to the world. The interest in the augmented reality game is undeniable, and investors are tripping over themselves to ride the wave of rabid fans who are practically hurting themselves just to experience what the app can offer.

In terms of what the future of Nintendo will look like in the mobile industry, the company believes that at the very least, “Pokémon GO” will pave the way for future titles on the platform. Clearly, there are fans of the company who are just waiting for the chance to re-live their childhood joys on modern platforms that they can take anywhere, and nothing makes this more obvious than the response to “Pokémon GO.”

Bloomberg is also of the opinion that there is a potentially huge gold mine in the mobile industry waiting for Nintendo if only they decide to really invest in the market. Before the explosive app, the Japanese video game company has been reluctant to fully commit to any kind of mobile offering. Even its investment on “Niantic,” the studio responsible for “Pokémon GO” has been a relatively miniscule affair, which is why Nintendo likely didn’t expect the project to go anywhere.

Well, now they have definitive proof that they have the ability to dominate the mobile market if they want, drawing in eager investors in the process.