Macy's would sue the owner of a massive billboard adjacent to its flagship store on 34th Street in Manhattan to stop Amazon on advertising on it.
According to Macy's, it would be "irreparably damaged" by Amazon, and that it had the rights for nearly 60 years to stop any other retailer from advertising on the sign.
Both Macy's storefront and the billboard are prominently featured in TV coverage of the annual Macy's Thanksgiving Day Parade.
The billboard is seen annually by millions of New York residents, commuters, and tourists who pass through Herald Square, where the store has been located since 1902.
While it seems that the 2,200-square-foot billboard is attached to Macy's property, it is actually to an adjacent building owned by a unit of Kaufman Realty Corp., which owns the billboard.
Macy's claims that the terms of the agreement with Kaufman forever limit selling the space to any other "establishment selling at retail or directly to any consumer.
The suit said that Kaufman believes they were not bound by the restrictions in the 1963 contract.
Amazon is reportedly considering putting up brick-and-mortar outlets similar to department stores.


Bolsonaro to Be Moved to Papuda Prison After Supreme Court Order
Federal Judge Rules Trump Administration Unlawfully Halted EV Charger Funding
U.S.–Venezuela Relations Show Signs of Thaw as Top Envoy Visits Caracas
DOJ Sues Virginia Over Failure to Provide Full Voter Registration Records
Asian Stocks Waver as Trump Signals Fed Pick, Shutdown Deal and Tech Earnings Stir Markets
Trump Administration Appeals Judge’s Order Limiting ICE Tactics in Minneapolis
DOJ Urges Judge to Block Lawmakers’ Bid for Special Master in Jeffrey Epstein Records Case
Court Allows Expert Testimony Linking Johnson & Johnson Talc Products to Ovarian Cancer
Philippine Economy Slows in Late 2025, Raising Expectations of Further Rate Cuts
Gold and Silver Prices Plunge as Trump Taps Kevin Warsh for Fed Chair
U.S. Government Faces Brief Shutdown as Congress Delays Funding Deal
New York Judge Orders Redrawing of GOP-Held Congressional District
Former South Korean President Yoon Suk Yeol Faces Historic Court Ruling Over Failed Martial Law Attempt
Dollar Struggles as Policy Uncertainty Weighs on Markets Despite Official Support
Wall Street Slips as Tech Stocks Slide on AI Spending Fears and Earnings Concerns
Brazil Supreme Court Orders Asset Freeze of Nelson Tanure Amid Banco Master Investigation
Oil Prices Surge Toward Biggest Monthly Gains in Years Amid Middle East Tensions 



