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Samsung Electronics announced Wednesday that its subsidiary, Harman International, will acquire the audio division of U.S.-based Masimo Corporation (NASDAQ:MASI) for $350 million. The strategic acquisition aims to enhance Harman’s position as a global leader in the consumer audio market, which is forecast to expand from $60.8 billion in 2025 to $70 billion by 2029.
Samsung (KRX:005930) stated that the deal will allow the integration of Masimo’s high-quality audio technologies into Harman’s product lineup, delivering enhanced synergy across Samsung’s ecosystem, including its mobile devices, smart TVs, and home appliances. The move is part of Samsung’s broader initiative to reinforce its competitive edge in premium sound and differentiated audio technologies.
The Korean tech giant has been under pressure from investors to drive future growth and expand its footprint through strategic mergers and acquisitions. During its March 2025 annual shareholder meeting, Samsung emphasized its intention to pursue “meaningful” M&A deals and deliver measurable results within the year.
By incorporating Masimo’s audio innovations, Samsung seeks to offer consumers an upgraded sound experience and expand Harman’s influence in the competitive global audio market. The acquisition marks another step in Samsung’s long-term strategy to dominate across key electronics sectors through technological integration and ecosystem expansion.
This deal underscores Samsung’s commitment to innovation and reinforces its ambition to lead the next wave of growth in the consumer electronics space.
