Instagram Outage Disrupts Thousands of U.S. Users 
SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off 
Rio Tinto Shares Hit Record High After Ending Glencore Merger Talks 
Ford and Geely Explore Strategic Manufacturing Partnership in Europe 
CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences 
Nvidia Nears $20 Billion OpenAI Investment as AI Funding Race Intensifies 
TrumpRx Website Launches to Offer Discounted Prescription Drugs for Cash-Paying Americans 
Nasdaq Proposes Fast-Track Rule to Accelerate Index Inclusion for Major New Listings 
Tencent Shares Slide After WeChat Restricts YuanBao AI Promotional Links 
Missouri Judge Dismisses Lawsuit Challenging Starbucks’ Diversity and Inclusion Policies 
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge 
Nvidia, ByteDance, and the U.S.-China AI Chip Standoff Over H200 Exports 
TSMC Eyes 3nm Chip Production in Japan with $17 Billion Kumamoto Investment 
AMD Shares Slide Despite Earnings Beat as Cautious Revenue Outlook Weighs on Stock 
Alphabet’s Massive AI Spending Surge Signals Confidence in Google’s Growth Engine 
FDA Targets Hims & Hers Over $49 Weight-Loss Pill, Raising Legal and Safety Concerns 
Uber Ordered to Pay $8.5 Million in Bellwether Sexual Assault Lawsuit 
EMERYVILLE, Calif., April 08, 2016 -- Today, Septeni America, Inc., a subsidiary of SEPTENI CO.,LTD. named TubeMogul (NASDAQ:TUBE) its partner for automated buying of TV and digital video advertising. The cross-border agency counts top mobile game developers among its clients.
“Leveraging TubeMogul’s software to buy programmatic TV and digital video in tandem is delivering outsized results for our clients not only in terms of top-line awareness, but also direct-response metrics,” said Daisuke "Jay" Suefuji, CEO of Septeni America. “We look forward to continuing to collaborate and leveraging each other’s mutual strengths across markets.”
Key factors in solidifying the partnership include TubeMogul’s programmatic TV solution and global footprint. The formal appointment comes after several successful campaigns run through TubeMogul’s software spanning linear TV, video on-demand (VOD) and in-app mobile video. Septeni America is also among the first clients to use integrated third-party measurement on app downloads and in-app engagement.
Septeni America will leverage TubeMogul's software on a self-serve basis. Executives and media traders at Septeni America have already successfully completed TubeMogul's standardized training curriculum, the TubeMogul Client Certification Program.
“Septeni America’s history as a digital marketing agency and innovator in mobile arm them well for a future where all brand advertising -- including TV and over-the-top video -- can be bought through software,” said Susan Salop, VP of Asia at TubeMogul.
About TubeMogul
TubeMogul (NASDAQ:TUBE) is an enterprise software company for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.
About Septeni America, Inc.:
Septeni America, Inc. is a leading cross-border digital marketing agency headquartered in San Francisco. Recognized as a leader in performance driven mobile marketing, our specialty is driving traffic in the three largest markets in Asia, Japan, South Korea, and China. Our people are highly experienced at advising many of the world's best brands, and with offices all over the world, we ensure that our clients are always one step ahead of the curve. For more information, please visit https://www.septeni.co.jp/en/.
Contact Information [email protected] 510.653.0501
