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Target Corp. just launched its new store in a larger format which also boasts of modern design with expanded spaces for online orders. The American big box store chain improved its outlet by further increasing its size and providing bigger space so it can fulfill the same-day delivery of orders.
John Mulligan, Target’s executive vice president and chief operating officer, said that the bigger building would let them offer efficient same-day services, including drive-up and order pickup. The newly-built store measures almost 150,000 square feet. This is about 20,000 square feet bigger than the typical Target stores.
As per Bloomberg News, the company is planning its next generation of stores, and the first is opening outside of Houston, Texas. This is not a common Target store because it has dedicated more space for e-commerce transactions and its exact location is in Katy City.
Its backroom area is said to be an exclusive space for handling online orders scheduled for same-day pickup. This is five times larger than the regular stores. This new layout with the fulfillment area will manage over 95% of the company’s online orders and same-day services, which accounts for more than 10% of Target’s overall sales.
Moreover, the additional space will also help with the company’s push for its ongoing growth strategy. Aside from making the same-day services better, the larger Target store was also designed to make work more comfortable for the staff members. It wants to make shopping easy for customers as well.
With more spaces, Target will be able to expand its food and beverage offerings and allow more partnership deals with brands. It can now accommodate more products from local brands, which it can sell alongside its own. Visitors will love the tall windows and lights at the new Target outlet, and soon, solar panels will be powering the place as part of its sustainability plans.
"Target's stores are at the heart of how we deliver for our guests, whether they browse the aisles, shop online, or stop by for same-day services like Order Pickup and Drive Up," Target’s EVP and COO said in a press release. "With our reimagined store design and larger store footprint that better supports our same-day services, we can give guests more of what they love while incorporating features that build on our commitment to sustainability, community and helping all families discover the joy of everyday life."
