The Role of Big Data in the Gaming Industry Disruption

Over the years, big data has become an indispensable part of the global online gaming industry. In terms of revenue, the gaming industry worldwide generated revenue around $40.6 billion only on mobile devices back in 2017.

The electronics industry is projected to boom in the coming 5 years, as the major reason behind the explosion in the worldwide gaming industry is Big Data. While it has been implemented across several industries now, people are yet to adequately understand its potential and capabilities for monetization.

Most small developers can’t afford to employ data scientists to analyze the metrics for future endeavors. However, a few of them have started considering the compliments of Reality Games as the demand for them is increasing. Bitcoin blackjack is the perfect example to mention. Not only is the game free to get started with but it also lets you make a handsome amount of money online. Here are some statistics to have a look:

1. Approx. 2 million games generate about 50 TBs of data every day.
2. Games with social media integration generate about 150 TBs of data.
3. EA hosts about 2.5 billion sessions per month, which means 50 billion minutes of gameplay.

The data generated is used in several ways by the online gaming industry worldwide. The following are some of these uses:

Game Design

Developers design video games keeping user requirements in mind. They use behavioral data to update game renders as to what works well for users in terms of challenges in the gameplay.

They make sure users do not get frustrated with the new version of the game, as it will significantly affect the game’s popularity. Game developers carefully monitor and record users’ behavior during the gameplay, which helps them improve the user experience in the future.

Freemium – Free and Premium

The term ‘Freemium’ means free-to-play but has paid features as well. Games or applications with this tag let you use the product (e.g. website, media, game, software, and services) at zero cost. In case you want additional (paid) features, you will have to pay for them.

Personalized in-game Advertisements

Marketers deal in personalization, 1-1 marketing, trending terms, and most importantly, people-based marketing. These are the factors that help marketers design the most relevant ad campaigns for their targeted audiences. The gaming industry is just no exception.

Big data helps markets, especially at the gaming companies, develop significantly promotional messages that are targeted at you.

Approach over Instant Revenue

The aim of collection, implementation, and analysis of the huge gaming data is to help and ease marketing of existing as well as upcoming games. In fact, the most important factor behind this is the strategy, as it allows marketers to understand user behavior and proceed accordingly.

Conclusion!

With the data empowerment, developers can calibrate the game in real-time, grab users’ attention, and keep them hooked to the game. Gaming companies have access to Big Data and they can improve to grow in the future.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes.