US fashion brand Thom Browne will launch a new perfume line consisting of six variants in South Korea after seeing a 30 percent on-year growth this year.
The perfumes to be released will include Vetyver Absolute, and the Vetyver and Cucumber.
The fragrances contain a high concentration of Haitian Vetyver oil and its vetyver blend serves as the base signature of the products.
Earlier this year, Thom Browne collaborated with Samsung Electronics to release a limited edition of the Galaxy Z Flip, which sold out in hours.
The fashion brand also enjoyed a rise in popularity in South Korea last year when members of the boy band BTS wore their suits at a press conference for their Wembley Stadium concert.
According to Samsung C&T Corp., the South Korean distributor of the fashion brand, they are anticipating a closer relationship with Korean customers and expand their lifestyle business with the introduction of the fragrance line.
