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Toys R Us filed for bankruptcy in 2017 and the following year, it shut down its remaining stores in the United States. It has gone out of business but despite this, the toy retailer managed to maintain its global presence, with stores operating in South Korea and Canada.
In recent years, Toys R Us started making its way in the industry again and opening smaller outlets in major malls in the U.S. such as Macy’s. Now, it is coming to the biggest mall in the country as part of its efforts for a full comeback in the toy retail sector.
Brief History of Toys R Us
CNN Business reported that the company was first launched in the late 1940s and business has been great for decades. It only experienced serious troubles six years ago which led to its declaration of bankruptcy.
The brand has been dominant in the toy retailing industry but as smaller shops with cheaper prices emerged, Toys R Us failed to keep up. It could not compete with them because of its size and price range so it was forced to close down many stores around the country. But while it was struggling in the U.S., its business is still good in other parts of the world.
Major Comeback in Time for the Holidays
On Monday, Nov. 13, Toys R Us said it will open a shop at the Mall of America located in Bloomington, Minnesota. This will be the brand’s latest mall-based outlet and it will start receiving customers before Thanksgiving.
The new store will occupy a space of 11,000 square feet and Toys R Us teamed up with Go! Retail Group to make the store opening possible. Customers can expect to see a huge array of toys, video games, and more. Toys R Us will also set up an in-house cafe and ice cream parlor in New Year to further enhance the shopping experience of visitors.
"After the success we've experienced with our first flagship at American Dream and shops inside Macy's, bringing Toys’R’Us to Mall of America was a must. There is the perfect mix of entertainment and retail that makes it a highly trafficked go-to-destination for families year-round," Toys R Us’ executive vice president, Jamie Uitdenhowen, said in a press release. "I am thrilled to open our first flagship with our new partners at Go! Retail Group as we continue to expand the Toys’R’Us brand through new concepts and to new locations around the world."
Photo by: Toys R Us Press Release
