Triumph Motorcycles Expands its Customer Experience with Bridgeline Digital’s eCommerce Solution

BURLINGTON, Mass., June 13, 2017 -- Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based Web Content Management, eCommerce and Marketing Automation services announced today that Triumph, the leading motorcycle manufacturing company, selected Bridgeline as a provider to expand their online eCommerce.

Triumph Motorcycles, Britain’s iconic and largest motorcycle company, manufactures specialty motorcycles and related clothing and accessories. The engagement is a multi-year SaaS subscription that includes a redesign of the client’s end-to-end eCommerce experience which deeply integrates eCommerce functionality with seamless warehouse and supply chain logistics. Specifically, the solution will integrate with UPS, eBay and Amazon offering upgraded reporting capabilities for greater insight and control in their ecommerce stores. In addition, the website will be ADA compliant making it accessible to disabled users.

“Bridgeline’s eCommerce platform offers a unique end-to-end solution,” said Ari Kahn, CEO of Bridgeline Digital. “Deep logistics integrations not only streamline operational efficiencies but ultimately increase revenue. Bridgeline is poised to support our customer in expanding its global commerce footprint with us,” added Kahn.

Powered by Bridgeline, Triumph has already expanded their sales by offering a B2C channel as a service to their dealers to augment their dealer brick and mortar business model. Their website currently complements and strengthens Triumph’s network of 200+ dealerships across North America and drives a true multichannel experience for their customers.

Bridgeline’s integrated platform provides unrivalled value and results to its existing customer base.  This success is one of many for Bridgeline in the manufacturing B2C and B2B sectors over the past 24 months due to the innovative product suite which includes rich personalization and digital marketing functionality.

About Triumph Motorcycles

First established in 1902, Triumph Motorcycles in 2017 celebrates 115 years of motorcycle manufacture. Triumph Motorcycles is based in the United Kingdom and produces iconic bikes which perfectly blend design, character, charisma and performance. Building around 50,000 bikes per year, Triumph is the largest British motorcycle manufacturer and has over 750 dealers across the world.

About Bridgeline Digital

Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their complete digital experience – from websites and intranets to online stores and marketing campaigns. Bridgeline’s iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to ensure marketers deliver digital experiences that attract, engage and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.

Alex Kombos 
Bridgeline Digital, Inc
SVP Marketing & Growth
[email protected]