U.S. President Donald Trump attempted to ease mounting concerns about inflation on Monday, telling McDonald’s owners, operators and suppliers that his administration is “making tremendous progress” in lowering costs, though he acknowledged more work remains. Speaking at the fast-food giant’s bipartisan Impact Summit in Washington, Trump emphasized his commitment to supporting small businesses and boosting Americans’ real income through tax cuts and efforts to bring manufacturing back to the United States.
Despite these assurances, prices across the country continue to climb, driven in part by Trump’s sweeping tariffs on imports. Inflation worries recently contributed to Democratic gains in state and local elections, and the president’s approval ratings have struggled as consumers remain frustrated by high costs for essentials like food and housing.
McDonald’s CEO Chris Kempczinski has warned that low-income Americans are feeling the pressure of “significant inflation,” prompting the chain to maintain its popular $5 value meal for over a year. Trump, recalling his 2024 campaign stop at a Philadelphia-area McDonald’s, told attendees his administration would get inflation “a little bit lower,” though he offered no specifics.
In a notable shift, Trump reversed his long-standing claim that tariffs do not raise consumer prices by announcing the elimination of duties on more than 200 imported food items, including bananas and coffee. He also floated ideas such as a tariff-funded $2,000 rebate for lower- and middle-income households and 50-year mortgages aimed at improving housing affordability, although both proposals face significant hurdles.
As election season approaches, Trump plans to hold nationwide rallies focused on his economic agenda. Still, many Americans remain skeptical, especially as indicators like the Consumer Price Index rose 3% year over year in September and food-at-home prices saw their fastest increase in more than two years. Major companies such as Coca-Cola, Procter & Gamble and Colgate-Palmolive have similarly noted widening financial strain on consumers, particularly among lower- and middle-income families.
McDonald’s continues to rely on value offerings to keep budget-conscious customers engaged, even as inflation remains a persistent challenge across the U.S. economy.


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