Twitter says it has become a key source of information for sports betting in the US, with 72 percent checking the platform to follow the live status of their wagers ahead of the new National Football League (NFL) season.
Gamblers also value Twitter as a source for predictions, injury reports, statistics, and other news.
The social network claims it has a premium sport betting audience that wagers 15 percent more annually and that 62 percent of users wager monthly.
Because of what they may learn from other users and the conversations surrounding major events, a third of all gamblers claim they wouldn't be placing as many bets if it weren't for Twitter.
With its capacity to conduct discussions and deliver up-to-date information, Twitter is a logical location for sports bettors. By disclosing this information, it aims to highlight the level of interaction it has with sports bettors and persuade bookmakers to use its platform to communicate with this audience.
