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The Confédération Africaine de Football (CAF) has announced Unilever personal care brands as the latest official tournament sponsors. The brands include Rexona (also known as Shield, Sure), Dove, Dove Men+Care, and Axe,
Partnership Details and Involvement of Unilever International
Unilever's Global Business Unit, Unilever International, was pivotal in forging this partnership with CAF. As the exclusive "Personal Care consumer goods partner" of the TotalEnergies CAF Africa Cup of Nations Côte d'Ivoire and TotalEnergies CAF Women's Africa Cup of Nations Morocco 2024, Unilever will collaborate closely with CAF on various football initiatives throughout Africa.
Unilever's sponsorship of the TotalEnergies CAF Africa Cup of Nations Côte d'Ivoire 2023 builds upon its extensive support as a significant partner of football events and competitions in Africa and worldwide.
This upcoming tournament, set to start on January 13, is expected to captivate over 800 million viewers worldwide, offering a unique flavor of Africa's grandest footballing celebration, according to a CAF press release.
As per Market Screener, Unilever's sponsorship also extends to the TotalEnergies Women's Africa Cup of Nations 2024, scheduled to be held in Morocco during the summer of 2024, with specific dates yet to be announced.
Dr. Patrice Motsepe, President of CAF, expressed his satisfaction with Unilever's sponsorship, emphasizing its contribution to CAF's objective of making their competitions and African football globally competitive and appealing.
CAF warmly welcomes Unilever as the latest Official Sponsor of both the TotalEnergies CAF Africa Cup of Nations Côte d'Ivoire 2023 and the TotalEnergies Women's Africa Cup of Nations Morocco 2024, joining the impressive roster of sponsors announced in the past year.
Mr. Assem Puri, CEO of Unilever International, expressed immense enthusiasm for partnering with the Confédération Africaine de Football (CAF) and connecting with a diverse audience through their Personal Care brands. Unilever also looks forward to engaging with the next generation of football athletes across the African continent, supporting their growth and development.
Growing Support and Popularity of African Football
The partnership between Unilever and CAF signifies the continuous growth in support for African football and its increasing popularity among fans and broadcasting viewers worldwide. CAF remains thrilled with the ongoing interest from potential sponsors, further solidifying its global reach and appeal.
The TotalEnergies CAF Africa Cup of Nations Côte d'Ivoire 2023 and TotalEnergies Women's Africa Cup of Nations Morocco 2024 will provide a grand stage to celebrate the talent and passion of African football. These momentous tournaments will showcase the best teams across the continent, captivating viewers' hearts globally.
