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LONDON, June 22, 2017 -- Two iconic brands, The Wall Street Journal and the National Theatre, have today announced a unique partnership that will focus on innovative storytelling, immersive content and global membership engagement.
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Launched at Cannes Lions by Tony award-winning actress Dame Helen Mirren and British-Tanzanian actor Lucian Msamati, this new partnership will pair the National Theatre’s world-class programming with The Wall Street Journal’s quality journalism and global reach.
The partnership will develop three areas of collaboration:
To help brands tell their stories in ever more compelling ways, WSJ. Custom Studios, The Wall Street Journal’s award-winning content agency, will work with the National Theatre to develop content across print and digital platforms, including virtual reality and 360-degree video.
Taking its critically acclaimed productions to new audiences internationally, in 2017 the National Theatre will tour the U.S., Canada and Holland. Members of the Journal will be invited to attend National Theatre performances, live screenings and broadcasts as it continues to stage its award-winning work across the globe.
The Journal and National Theatre will also collaborate on a C-Suite thought leadership programme, which will include exclusive workshops and networking opportunities.
William Lewis, Chief Executive of Dow Jones and Publisher of The Wall Street Journal, said: “Our members are crucial to us, and beyond providing exceptional reporting and analysis, we want to create exceptional, fulfilling and rewarding opportunities to enjoy the finest cultural experiences in the world. Our advertising customers will also have a valuable way of engaging with members of The Wall Street Journal and the National Theatre.”
National Theatre Chair, Sir Damon Buffini, said: “The National Theatre is a truly international brand renowned globally for excellence in theatre making. By joining forces with The Wall Street Journal, another world-class innovator, this partnership offers a truly unique approach to the development of creative content for brands across the globe.”
Rufus Norris, artistic director at the National Theatre, said: “I am delighted to support this innovative new partnership which brings together two of the world's most renowned storytelling brands. By collaborating with The Wall Street Journal, we will be able to combine our expertise to create content and stories to inspire and challenge."
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/7a30584f-1dd2-4200-87c6-ada7986a292d
About The Wall Street Journal
The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. The Wall Street Journal engages readers across print, digital, mobile, social, and video. Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. & world news, politics, arts, culture, lifestyle, sports, and health. It holds 37 Pulitzer Prizes for outstanding journalism. The Wall Street Journal is published by Dow Jones, a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
About The National Theatre
The National Theatre is dedicated to making the very best theatre and sharing it with as many people as possible. We produce productions on the South Bank in London each year, ranging from re-imagined classics to modern masterpieces and new work by contemporary writers and theatre-makers. The National’s work is seen on tour throughout the UK, in London’s West End, internationally (including on Broadway) and in collaborations and co-productions with theatres across the country. Across 2015-2016, the NT staged 34 productions and gave 3,134 performances in the UK and internationally. The NT’s award-winning programme had a UK audience of 2.5 million, 700,000 of which were NT Live audiences.
Media Contacts The Wall Street Journal Andrew Robinson [email protected] The National Theatre Vicky Kington [email protected]
