Wayback Burgers starts Asian expansion via Japan

Wayback Burgers is starting expansion into Asia with a restaurant opening in Omotesando, Japan with plans to open 60 restaurants over the next 20 years.

One of the fastest-growing burger franchises in the US, Wayback Burgers also holds development options for India, China, South Korea, Singapore, Taiwan, Thailand, Indonesia, Malaysia, Vietnam, and the Philippines.

According to Koichi Ishizuka, the head of WB Burgers Asia Inc (WBBA) and Next Meats Co (NXMH), the first location in Omotesando will be the flagship restaurant in Asia.

Wayback Burgers means going back in time to when hamburgers were made by hand. Its hamburgers are made with 100 percent fresh ground beef, which is then pressed and grilled to order. It also offers a range of delicious meatless items through its agreement with Next Meats.

Wayback Burgers also offers a variety of chicken sandwiches, fresh salads, and side dishes as well as rich milkshakes made by hand, using only whole milk and hand-dipped ice cream.

The exquisite restaurant in Omotesando, Tokyo, has a broad outside sitting space and provides an exceptional dining experience for customers.

Wayback Burgers has been launched through an agreement with WBBA, the publicly traded holding company of WB Burgers Japan Co Ltd.

Wayback Burgers operates in 34 states in the US with over 166 locations nationally and internationally in Brunei, Malaysia, Pakistan, Morocco, Saudi Arabia, The Netherlands and Manitoba, Canada, and Ireland.

It plans to open in 38 provinces/countries, including the Middle East, Northern Africa, South Africa, Canada, Bangladesh, Ireland, Japan, and Germany.

Wayback Burgers boasts one of the fastest growth rates among hamburger franchises in the US, with overall sales up 26 percent on-year in 2021, despite the Covid-19 pandemic.