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Podcast listeners who prefer to see the hosts and their guests in video format will now have a slightly easier time browsing for content on YouTube. The company recently launched a dedicated page for a “Podcasts” section, but it appears to be available only in the United States for now.
While podcasts are primarily delivered in audio-format content, creators have started producing video versions of their programs in recent years. And whether it was part of YouTube’s plan or not, it also became a go-to platform for podcast fans over time.
YouTube now appears to lean into this as it quietly rolled out a dedicated Podcasts tab on its Explore page on desktop and mobile. First spotted by 9to5Google, the page appears to have gone live in late July without much fanfare from the tech giant.
The rather silent launch of YouTube’s Podcast page, however, might be by design. The report noted the Podcasts page is still quite basic and has yet to offer features optimized for a podcast-listening experience, like automatically firing up the Listening Controls (exclusive on YouTube Premium).
For now, though, it appears that the Podcasts page will offer an easier way for users to find a new podcast episode to watch on YouTube. The new page will display several carousel menus for “Recommended” shows, “Popular episodes,” “Popular podcast playlists,” and “Popular podcast creators.” It also groups podcasts into categories like Comedy, True Crime, Sports, Music, and TV & Film.
Google confirmed the existence of the new Podcasts page on YouTube. But the company told TechCrunch that it is not yet available globally. 9To5Google also noted that not all YouTube users it asked found the Podcasts page on their end. All these suggest that this is possibly just a soft launch or YouTube is still testing the feature.
But what this shows is YouTube’s effort in exploring the podcast business. The existence of a dedicated page for podcasts first came to light when an 84-page document reportedly leaked in March. It also mentioned the possibility of running audio-oriented ads on YouTube. A few weeks before this leak, Google was also reported to be offering “grants” of up to $300,000 to encourage podcast creators and networks to produce video content for their shows.
